About the calculus for the project

I have not gone through one but I understand that BSA audits are no picnic and compliance efforts tend to be more expensive and complex than for Free Software licenses. Certainly the organizations I've worked for were far more concerned about the cost of a BSA audit and compliance action on proprietary software than GPL software, for example you don't need to track each copy of GPL software you use, only the provenance of software thats shipped to customers.