That looks a lot like academic publishing. Set up a lot of little fiefdoms where people and their employers compete for status, giving away senior roles to the first to join. Participants are the ones hashing out the work, reviewing it, getting it publication ready, and marketing it. The standard body/academic publisher owns exclusive rights to the publication though. Sell the work back to participants, libraries, and any interested parties that can afford it. Print money (Elsevier operates at a grander scale than ISO: 1.5 billion £ of annual revenue, mostly from subscriptions).
Better standards bodies are those with a clear royalty-free, patent-free mandate for both access and implementation.
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