|From:||Mary Rotman <pragprogpr-AT-post.oreilly.com>|
|Subject:||Designed for Use--New from Pragmatic Bookshelf|
|Date:||Thu, 30 Jun 2011 09:01:28 -0700|
If you would like to view this information in your browser, click here: http://post.oreilly.com/rd/9z1zdhser7v5ld8jpa91vknadn26rp... For Immediate Release O'Reilly Media is a Distributor for Pragmatic Bookshelf For more information, please contact: Mary Rotman (707) 827-7119 or firstname.lastname@example.org Designed for Use--New from Pragmatic Bookshelf Create Usable Interfaces for Applications and the Web Raleigh, NC--Have you ever been angry at your computer or cell phone? Frustrated that you couldn't do what you needed to do? We've got the solution for whatever product you're building. In "Designed for Use: Create Usable Interfaces for Applications and the Web" (Pragmatic Bookshelf, $35.00), author Lukas Mathis shows you how to design applications and websites that people will not only use, but will absolutely love. Aimed at designers, developers, and product managers, this book helps those who are charged with what sometimes seems like an impossible task: making sure products work the way your users expect them to. Weaving together hands-on techniques and fundamental concepts, you'll learn how to make usability the cornerstone of your design process. Each technique chapter explains a specific approach you can use during the design process to make your product more user friendly, such as storyboarding, usability tests, and paper prototyping. Idea chapters are concept-based: how to write usable text, how realistic your designs should look, when to use animations. Filled with illustrations and supported by psychological research, you'll get a deep dive into research, design, and implementation--the essential stages in designing usable interfaces for applications and websites. Lukas inspires you to look at design in a whole new way, explaining exactly what to look for, and what to avoid, in creating products that people will be excited about. Available in epub, mobi, and PDF direct from the publisher and in paperback from fine bookstores worldwide. Advance Praise "An encyclopedic narrative of the life cycle of software UX design, stuffed with best practices, timely examples, and solid design methodologies. I wish I had it years ago!" --Keith Lang, COO and interaction designer, Skitch "This book is smooth and pleasing like Swiss chocolate and has the eloquence of a cherry blossom. It's a must-read and real gem for everybody who is eager to learn about usability." --Michael D. Trummer, Senior engagement manager, Appway, Inc. "It's hard to write about usability concepts without sounding overly academic, but that's exactly what Lukas has done. This book is a must-read if you are familiar with basic usability concepts and are ready to learn more." --Jon Bell, Interaction designer, Windows Phone For a review copy or more information please email email@example.com. Please include your delivery address and contact information. About the Author Lukas Mathis writes essays on design and usability at ignorethecode.net, and he writes about video games for wisegamers.ch, a Swiss gaming news site. His essays on design have been published on sites like UX Magazine and Splashnology. He has created a number of online tools for UI design, among them iphonemockup.lkmc.ch, a collaborative iPhone UI mockup designer. He works as a developer and user interface designer for Swiss software company Numcom Software, creator of workflow management software. Additional Resources For more information about the book, including: errata, discussions, full table of contents, excerpts from the book and more, see the catalog page for Designed For Use: http://post.oreilly.com/rd/9z1zrgd1kbbqjefs4r90m727ogfsmt... Designed for Use Publisher: Pragmatic Bookshelf By Lukas Mathis Print ISBN: 9781934356753 Pages: 344 Print Price: $35.00 firstname.lastname@example.org 1-800-998-9938 1-707-827-7000 About Pragmatic Bookshelf Pragmatic Bookshelf is an imprint of the Pragmatic Programmers, LLC. Our titles are distributed to bookstores internationally by O'Reilly Media. The Pragmatic Bookshelf features books written by developers for developers. The titles continue the well-known Pragmatic Programmer style, and continue to garner awards and rave reviews. As development gets more and more difficult, the Pragmatic Programmers will be there with more titles and products to help programmers stay on top of their game. About O'Reilly O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. # # # O'Reilly is a registered trademark of O'Reilly Media, Inc. All other trademarks are the property of their respective owners. You are receiving this email because you are a public relations contact with O'Reilly Media. If you would like to stop receiving any and all press releases from O'Reilly, please email email@example.com. O'Reilly Media is a Distributor for Pragmatic Bookshelf O'Reilly Media, Inc. 1005 Gravenstein Highway North, Sebastopol, CA 95472 (707) 827-7000
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