you've just described 95% of the www, including the inauspicious starts of many of the top ten leaders in traffic.
having built part of a top-ten site (yahoo, and my contribution, yahoo news is still number one in its category, worldwide), i'm going to arrogantly state that most people here have a wholly unrealistic view of the forethought, planning, architecture and staffing of a rapidly growing service. i am 100% confident that if you poll individuals who built very high traffic sites from an early stage, you will find a group of individuals who are utterly honest about their inability to do it right the first time, or even know how to
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