If they really are becoming active again, and if they're smart enough to see the chance, I'd bet a few bucks on OSI (as in Open Source Initiative). If OSI would do that, and actually succeed in becoming fairly popular, that would be very much ironical: "open source" will become a common term for hardware pretty much as (unfortunately) it has become for software.
No matter how much I respect FSF and no matter how much I'm on the "Free Software" side of the free-software-vs-open-source religious war, in this case the irony will be well deserved.
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