Google Analytics: Understanding Visitor Behavior--New from O'Reilly

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For Immediate Release
For more information, contact:
Sara Peyton (707) 827-7118 or peyton@oreilly.com

Google Analytics--New from O'Reilly
Understanding Visitor Behavior

Sebastopol, CA--Do you know what people do when they visit your website or web app? Or how much the
site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to
learn precisely what's happening.

"Google Analytics: Understanding Visitor Behavior" (O'Reilly Media, $29.99 USD)--by expert and
Google Analytics Certified Partner Justin Cutroni (@justincutroni)--shows you how to get the most
out of this free and powerful tool.

"I'm really excited about this book," says Cutroni. "It's up to date and covers recent enhancement
like the asynchronous tracking code and custom variables. I hope everyone using Google Analytics
finds this to be a valuable resource."

"Google Analytics: Understanding Visitor Behavior" shows you how to track different market segments
and analyze conversion rates. It also reveals advanced techniques such as marketing-campaign
tracking, a valuable feature that most people overlook. And this practical book not only provides
complete code samples for web developers, it also explains the concepts behind the code to
marketers, managers, and others on your team.

With this book, you will:

- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns
- Track events--rather than page views--on sites with features such as maps, embedded video, and
widgets
- Configure Google Analytics to track enterprise data, including multiple domains
- Use advanced techniques such as custom variables and CRM integration

Advance Praise
"Justin is one of the smartest Google Analytics gurus you will meet. I have seen even the most
demanding clients become impressed with the knowledge and insights given by Justin. We here at
Google consider Justin one of the foremost analytics experts in the industry today."
--Phil Mui, Senior Manager, Google Analytics

For a review copy or more information please email peyton@oreilly.com. Please include your delivery
address and contact information.

Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly
interacts with senior level management to drive the strategic use of web data and collaborates with
marketing and IT teams to develop implementation plans and processes needed to generate actionable
data and business insights. An active participant in the web analytics community, Justin speaks at
various industry events with a strong passion for sharing knowledge and advancing the analytics
industry.

Additional Resources:
For more information about the book, including sample content, full table of contents, author bio,
and cover graphic, see:
http://post.oreilly.com/rd/9z1zpuvr9bvd22nh9cl4uejfg4ptkq...

To see an excerpt of Google Analytics, see:
http://post.oreilly.com/rd/9z1zigv1lc06pqg52ing8f2p5le3vq...


Google Analytics
Justin Cutroni
ISBN: 978-0-596-15800-2, 224 pages
Book Price: $29.99 USD, Ebook Price: $15.99 USD
order@oreilly.com
1-800-998-9938
1-707-827-7000

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