ESC Boston 2003

Hi. If you have yet to register for the Embedded Systems Conference Boston
2003, now is the time! With a strong technical program, an exhibit floor
full of industry-leading companies and a top-notch event keynote, you don't
want to miss it. Register online www.embedded.com/esc, click on the Boston
tab and then the media center link. 

Embedded below, you will find a full press release describing the conference
in more detail. Please contact me if you have any questions.

Linda Riedman
Fleishman-Hillard - for CMP Media LLC
(503) 402-1442 
riedmanl@fleishman.com 

CMP MEDIA GEARS UP FOR EAST COAST'S PREMIER EMBEDDED SYSTEMS EVENT

East Coast's Premier Event Dedicated To Processor-based Technology And
Development Features 78 Technical Classes And More Than 150 Leading-Edge
Exhibitors

Boston-July 14, 2003-CMP Media (Nasdaq: UNEWY) today announced its Embedded
Systems Conference (ESC) Boston (www.embedded.com/esc) to be held in the
Hynes Convention Center, September 15-18, 2003. Featuring a comprehensive
training program, ESC Boston provides a prime opportunity for design
engineers, technical managers and developers to learn leading-edge
techniques that address programming and real-time design challenges.
Attendees will also have the opportunity to view and test the latest in
embedded hardware and software technology products from leading companies
including Analog Devices, Fujitsu, Green Hills Software, Mentor Graphics,
and XILINX.  

"As microprocessors become less expensive and more powerful, they are
enabling embedded systems to provide new functionality in a wide variety of
real-world products," said Lindsey Vereen, conference director. "The goal of
ESC Boston is to deliver the most up-to-date program content that can be
applied to these real-life design challenges by offering developers insight
into the latest trends, tools and design methodologies in the industry." 

More than 4000 participants are expected to attend this year's conference,
which will feature a dynamic keynote speaker, more than 120 exhibiting
companies, 78 classes and tutorials, and three  "shop talk" sessions.

Event Keynote 
On Tuesday, September 16, 10:15 a.m. - 11:30 a.m., Jack Ganssle, writer for
Embedded Systems Programming, will explore the "Lessons We Haven't Learned"
and the potential risks from firmware problems. Ganssle will provide a "lore
of firmware disasters," with stories of both well known and largely
unfamiliar crashes, all of which resulted from poor software engineering. He
will look at each crash, and extract must-learn lessons. Attendees will walk
away in disbelief that designers could make such awful mistakes... and will
then, hopefully, rethink their product development strategies.

Timely Educational Sessions
ESC Boston's 70+ conference sessions will delve into hot design topics,
including wireless, serial communications, Linux/Open Source, real-time
development and software design. These sessions focus on delivering the
technical insight necessary to make embedded system designs stronger,
faster, and more reliable. Each class and tutorial provides practical
answers to the toughest questions, and teaches skills and techniques that
can be implemented immediately. To view a schedule of the conference
program, which provides details of classes and tutorials, please visit
http://www.esconline.com/boston/program.htm.

Cost Effective Registration 
To make this exciting conference accessible to top engineering talent across
the country, CMP Media is offering registration packages starting as low as
$445. To register for ESC Boston or to receive a conference catalog, please
visit www.embedded.com/esc

About CMP Media LLC
CMP Media LLC (www.cmp.com) is a leading integrated media company providing
essential information and marketing services to the entire technology
spectrum-the builders, sellers and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
comprehensive, integrated media solutions tailored to meet the individual
needs of marketing professionals. Its diverse products and services include
newspapers, magazines, Internet products, research, direct marketing
services, education and training, trade shows and conferences, and custom
publishing.