It's an easy way to get your name on publications with a rather small amount of work - it's much easier to rebrand ubuntu, pre-install a number of packages and go announce it in br-linux.org than it is to contribute something useful to existing projects. The funny thing is non-technical enthusiasts fall in love with the (sometimes labeled 100% brazilian, for lols) 'product' of these 'hard workers' (and end up with a poorly maintained black box, of course).
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