If you already jailbroke your iPhone (enabling you to tinker), then you can install the software to it without AppStore.
In the end the benefit from having a GPL app be represented in Apple App Store is of miniscule benefit to the free software community. So much so, that I would argue that the benefit of this FSF action (to public awareness of free software) is actually greater than the benefits all GPL software in the AppStore has brough so far.
Other app stores on mobile devices do not suffer as much, because it is easier to install an non-approved applications onto Adroid, Maemo and even WinMo devices.
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