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Ubuntu switches search back to Google

Ubuntu switches search back to Google

Posted Apr 8, 2010 14:14 UTC (Thu) by bangert (subscriber, #28342)
Parent article: Ubuntu switches search back to Google

The Ubuntu folks have not learned the lesson. Why do you change back?
Is Google now shelling out more than Yahoo!? Why else would they change
back.


to post comments

Ubuntu switches search back to Google

Posted Apr 8, 2010 14:36 UTC (Thu) by leoc (guest, #39773) [Link] (17 responses)

When they originally made the switch, they cited the revenue sharing deal. It definitely smells fishy to me that they are not giving a reason for switching back.

Ubuntu switches search back to Google

Posted Apr 8, 2010 15:30 UTC (Thu) by colo (guest, #45564) [Link]

I'd say that move's "justification" ([...] user experience, user
preferences, [...]) reeks of total bs - but I can agree with
your way of putting it, I guess.

Ubuntu switches search back to Google

Posted Apr 8, 2010 15:30 UTC (Thu) by vonbrand (subscriber, #4458) [Link] (15 responses)

Methinks the Yahoo! deal didn't go the way they wanted...

Ubuntu switches search back to Google

Posted Apr 8, 2010 15:36 UTC (Thu) by JamieBennett (guest, #25846) [Link] (14 responses)

The Yahoo deal is still in place and revenue generated from users using Yahoo's services via the browser search are is still relevant. The decision to switch back to Google was a User-focused decision. It may be a shock to some but Canonical do listen to the communities opinion.

Ubuntu switches search back to Google

Posted Apr 8, 2010 16:00 UTC (Thu) by drag (guest, #31333) [Link] (12 responses)

Ubuntu player haters are hilarious. I obviously don't agree with everything Ubuntu does, but there is no doubting the fact that Ubuntu is the best and most suitable Linux operating system for the majority of people.

Sorry, but that is just the way it is. They are about the only Linux OS remaining that is focusing on popularizing Linux rather then concentrating on a servers or catering to their existing userbase.

See Also:
http://www.google.com/trends?q=ubuntu%2C+fedora%2C+redhat...

There is are good reasons for that. Occasionally killing sacred cows is going to be one of them.

Ubuntu switches search back to Google

Posted Apr 8, 2010 16:18 UTC (Thu) by bboissin (subscriber, #29506) [Link] (9 responses)

Other interesting trends:
http://www.google.com/trends?
q=ubuntu,+fedora,+redhat,+debian,+linux&ctab=0&geo=all&date=all&sort=0

http://www.google.com/trends?q=linux,+windows&ctab=0&...

Ubuntu switches search back to Google

Posted Apr 8, 2010 18:53 UTC (Thu) by fb (guest, #53265) [Link] (2 responses)

This is quite a (sad) picture as well http://www.google.com/ trends?q=linux,+windows,+mac&ctab=0&geo=all&date=all&sort=0

Ubuntu switches search back to Google

Posted Apr 10, 2010 2:33 UTC (Sat) by forlwn (guest, #63934) [Link] (1 responses)

bagaroff for those google trends. I believe in what I get.

I made the following searches, now see what come out.

linux-2004 - 65.9 million hits
linux-2009 - 173,0 million

microsoft-windows-2004 - 32.6 million
microsoft-windows-2010 - 106.0 hits

Ubuntu switches search back to Google

Posted Apr 10, 2010 2:36 UTC (Sat) by forlwn (guest, #63934) [Link]

linux-2010 - 173,0 million

Ubuntu switches search back to Google

Posted Apr 8, 2010 19:32 UTC (Thu) by jspaleta (subscriber, #50639) [Link] (5 responses)

It's only sad if you believe Google Trends is a substitute for deployment numbers.

Without even getting into issues of cross-brand penetration and what that means for doing comparative Google trending...if we just look at Ubuntu as a brand you'll see that the Google trend doesn't really make sense. It's been essentially stagnant across 2009 and so far in 2010. That's in direct conflict with the public statements Canonical executives have made concerning their estimated userbase growth over the same time period.

Nor is Google trends a reliable measure of relative deployment popularity. For example Google Trends shows exactly the opposite relative relationship between blackberry and iphone that the latest market survey data shows. Google Trends would suggest Ipod is the market leader..when the more traditional market survey says its blackberry.

references:
http://www.e-gear.com/article/blackberry-leads-smartphone...

http://www.google.com/trends?q=blackberry%2C+iphone&c...
http://www.google.com/trends?q=blackberry%2C+iphone&c...

Anyone holding up Google Trends data as a meaningful surrogate for product popularity is wasting your time and giving you a false sense of reality. Noone, anywhere, has a self-consistent testable market penetration interpretation of Google Trends that holds up to scrutiny as a valid analysis methodology. Its an easy thing to reach for, but it has no intrinsic value as a market penetration metric.

-jef

Ubuntu switches search back to Google

Posted Apr 8, 2010 20:19 UTC (Thu) by bboissin (subscriber, #29506) [Link] (1 responses)

I only said it was interesting, I didn't draw any conclusions from it...

Ubuntu switches search back to Google

Posted Apr 12, 2010 1:17 UTC (Mon) by vonbrand (subscriber, #4458) [Link]

What is the interest of the data, if no conclusions can be reached from it?

Ubuntu switches search back to Google

Posted Apr 8, 2010 20:36 UTC (Thu) by drag (guest, #31333) [Link]

> It's only sad if you believe Google Trends is a substitute for deployment numbers.

I don't think that Google Trend is a accurate representation of deployments, but it is a somewhat telling marker for general interest.

Linux for years and years was just that something that people may have seen in a magazine article or saw mentioned in the news or something like that. Almost off-hand.

As time went buy a few people of the sort that tend to be interested in computers looked around and found out about Linux.

And Linux advocates combined with the netbook fad have actually gotten Linux out into the minds eye of the general public in a way that it never has before. It's gotten as close to mainstream as anything else.

And.... Linux has had VERY mixed results. This is not a result of Microsoft FUD or SCO or anything like that. This is just the average person is now exposed to Linux in the real world in ways that has never happened before.

Used to be if I was talking about computers in a group or talking about how to get rid of viruses or whatever and the subject came up and I would mention that I used Linux people would say: "Oh, what's that?"

Then I would have to awkwardly explain it in a quick way so as not to be a bore. Maybe tell them to download a Knoppix or something if they acted curious.

Nowadays those responses are mixed in with "You use Linux?! Oh, God; why?", to which I can only shrug and laugh and tell them it works for me.

Linux is the OS that refused to grow up. People who would be borderline interested are just starting to get tired of it due to chronic issues that never get seem to get solved on the desktop.

People that have had no interest to begin with still have no interest.

As far as professionals go, I think the majority of business IT folks are learning that Linux is a tool and there are very appropriate places to use it and thus the interest in the business sector is still going to increase as people's Linux skill sets continue to improve and systems becomes increasingly easy to manage and deploy.

But that sort of IT professional is only a tiny part of a potential market.

Ubuntu switches search back to Google

Posted Apr 8, 2010 22:05 UTC (Thu) by jspaleta (subscriber, #50639) [Link] (1 responses)

So for you Google Trends is a "general interest" metric? Really? Google Trends is telling you that global "general interest" in Ubuntu plateaued at the end of 2008 and has been declining since then? You really believe that that is what the downward trend in the Ubuntu line through 2009 and 2010 is saying? Because if you hold tight to your interpretation of Google Trends..that's exactly the conclusion you have to draw.

Ubuntu switches search back to Google

Posted Apr 8, 2010 23:30 UTC (Thu) by bboissin (subscriber, #29506) [Link]

The downward trend is relative to the overall number of searches, it's not an absolute number... There are new people going online everyday and they tend to be less interested in computers and technical details, so the downward trend can be expected.

Ubuntu switches search back to Google

Posted Apr 8, 2010 16:56 UTC (Thu) by clugstj (subscriber, #4020) [Link]

I don't know. The fan boys are pretty obnoxious too.

Ubuntu switches search back to Google

Posted Apr 8, 2010 18:32 UTC (Thu) by ariveira (guest, #57833) [Link]

+1

When threads like this turn out it always remind me of

Morrissey - We hate it when our friends become successful

http://www.youtube.com/watch?v=0XpjjSKVJkk&feature=re...

Ubuntu switches search back to Google

Posted Apr 8, 2010 16:56 UTC (Thu) by jspaleta (subscriber, #50639) [Link]

Is that an official Canonical position? Were you in on the discussion leading up to the switch back? A version of What you just said here would seem to be most appropriate as a clarification follow up to Rick's announcement. Since he didn't mention the revenue deal in the new posting.. but the revenue deal was the only rationale given in the original announcement.

Rick does however mention "unpredictable" circumstances? Are you implying that Canonical wasn't able to predict that current users who show a preference for Google? What's unpredictable about user opinion in this case? It should have been well known that Yahoo! provided less relevant for Ubuntu related search results than Google...that was something easily testable before Yahoo! was made the default. Something users tested for themselves. Did Canonical do that sort of testing internally prior to switching everyone to Yahoo!?

Now if there was only a way to estimate how many Ubuntu users are going to be using Yahoo! when its not the default...we could affirm whether that revenue deal is really still relevant or not.

-jef


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