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advertisers will love this

advertisers will love this

Posted Nov 19, 2009 12:41 UTC (Thu) by jzbiciak (subscriber, #5246)
In reply to: advertisers will love this by Los__D
Parent article: Reducing HTTP latency with SPDY

...which points out the other reason why this won't be as much of a problem as a couple posts up suggested: Ads quite often come from an entirely different server. For SPDY to prioritize or push ads ahead of other content, the ads and the content need to come from the same server, which would require some rearchitecting of the web.

Now, that said, if Google moves another step further, providing SPDY support to browsers through a SPDY-to-normal-HTTP caching proxy (as I suggested it might in this comment), then the ad-push concern returns.

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