WikiReader: OpenMoko's "Project B" [LWN.net]

WikiReader: OpenMoko's "Project B"

Posted Oct 13, 2009 20:03 UTC (Tue) by nhippi (subscriber, #34640)
In reply to: WikiReader: OpenMoko's "Project B" by bronson
Parent article: WikiReader: OpenMoko's "Project B"

The difference between $40 and $100 is peanuts for people who can afford to buy extra gadgets in first place. People pay more for a day at disney world. I pay more when I buy full tank of gas for my car. Many have larger monthly cellphone bills. Or you could buy a single console game with same price. A dinner for two? A new graphing calculator? A new jacket? new shoes?

Claiming that a $60 price difference is going to be a deal-breaker for gadget buyers speaks of lack of marketing experience ;) The real challenge openmoko has is convincing people that this gadget is useful enough to buy in the first place. Once they have a use for it, it will look cheap at $99 next to a $350 kindle in a electronics store.

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WikiReader: OpenMoko's "Project B"

Posted Oct 13, 2009 21:55 UTC (Tue) by bronson (subscriber, #4806) [Link] (1 responses)

My point was only that the price puts it into the same territory as a number of prettier, more general purpose devices. It doesn't matter what a tank of gas or any of that other junk costs since that isn't the WikiReader's competition.

Really, unless you can comfortably read books on this little device, why would anyone compare it to a Kindle?

Nice little jab about marketing experience, guess I was told.

Price point

Posted Oct 14, 2009 20:14 UTC (Wed) by man_ls (guest, #15091) [Link]

You are completely right, the price point may determine whether it is successful in the market or not, provided that every other condition is met. Many interesting gadgets had everything to make them useful, entertaining and engaging; but at a high price point they failed to reach mass volume and therefore were sold only to a rich minority. For instance: the Apple Lisa or the Psion 7. I am sure you have other favorite examples.

There are certainly aberrations, but that's the general idea and it seems reasonable. I know I wouldn't pay 60 for a wikipedia reader, but I might pay 25.

WikiReader: OpenMoko's "Project B"

Posted Oct 14, 2009 13:17 UTC (Wed) by nye (guest, #51576) [Link] (3 responses)

Contrary to your beliefs (and apparently those with 'marketing experience', though since that group of people tend to have the collective IQ of a wet biscuit I think their experience is probably rather less accurate than they think), there are actually people who aren't upper-middle-class with money to burn, and who are nevertheless interested in technology.

Sorry, but your comment, and the prejudice displayed therein, *really* got to me.

WikiReader: OpenMoko's "Project B"

Posted Oct 14, 2009 14:08 UTC (Wed) by anselm (subscriber, #2796) [Link] (2 responses)

Come on. This is a new gadget. It doesn't take the collective IQ of a wet biscuit to realise that the price of a new gadget doesn't actually depend solely on what it costs to make and distribute. Many new gadgets are surprisingly cheap to make in large quantities but still carry hefty price tags, not just for the gadget itself but for the lifestyle aura that comes with it.

Therefore, what you do when you are selling new gadgets is to put them out at an artificially high price first, to skim off all the people who must have everything that's new, at once, and are happy to part with $$$ for it. Then later on (when all the must-have-it-because-it's-new guys have it already) you drop the price somewhat so the folks who find the thing mildly interesting but are not ready to pay an arm and a leg convince themselves it would be nice to have after all. And so on. Finally after a while the thing ends up as a near-freebie at grocery store checkout points.

WikiReader: OpenMoko's "Project B"

Posted Oct 15, 2009 13:51 UTC (Thu) by nye (guest, #51576) [Link] (1 responses)

I agree with all you just said, but it it *very different* to the original assertion which I found, and after waiting a day and re-reading, still find offensively prejudicial.

WikiReader: OpenMoko's "Project B"

Posted Oct 15, 2009 18:01 UTC (Thu) by anselm (subscriber, #2796) [Link]

One way to view the WikiReader is as a luxury item -- a gadget that nobody really needs desperately, much like smartphones or fancy shoes. In this way it does compete for the $60 or $99 that gadget-craving people would otherwise spend on a high-class dinner or a shopping spree at the CD store. But this would still be the case if it was $199 instead of $99; with gadgets like this you must pick the initial price point carefully since you don't want to make it too expensive (so even the gadget cravers will consider it outrageous) nor too cheap (so you hurt your revenue because people who would happily have paid more at the start will now pay less).

The comparison to things like the Nintendo DS or the Kindle that other people in this thread have suggested is sort-of beside the point since these are either way more expensive and complicated devices, or else don't come with Wikipedia, anyway. Of course any nerd will be able to put Wikipedia on their Nintendo DS, but there is a large number of non-nerds who wold never bother to do so but would still like a WikiReader to use or show off. (Personally I wouldn't mind a WikiReader but I don't see myself getting a Nintendo DS anytime soon, even though it will also play games -- I'm probably stupid that way.) The OpenMoko people seem to see a market for a no-frills device that does one thing (display Wikipedia articles) reasonably well, and comes with an update plan. In that way it competes with large printed encyclopedias, which are vastly more expensive and bulky and are absolute bears to update (even if they usually contain pretty pictures as well as text).

The other way in which you can view the WikiReader is as something that every kid should have in their school bag. At $99 this isn't really a viable proposition but chances are that prices will come down in time. It took some time for electronic pocket calculators (a luxury item if ever there was one when they first came out) to become standard household items, and it may well be that the WikiReader is the first step along a similar path. It's surely not the be-all and end-all of portable encyclopedia devices (let alone e-book readers) but IMHO it is something that is well worth trying. Whether its initial retail price is $39 or $99 or even $149 is, in comparison, fairly insignificant. How much was the first Sony Walkman again?