and this last-names kick gets seriously silly when you find yourself referring to Linus by his last name.If you are referring to Jake as the author of the article then I have to disagree. A consistent naming convention (first name or last name) adds to the clarity of the story. I find it mildly distracting when Jon refers to Linus by first name in an article, even if it is completely justified given the circumstances.
Not even the Economist did that.How come?
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