i.e. this is as opposed to the sort of marketing endeavour where marketing
lies to customers with ridiculously overblown promises ("our program will
make your coffee for you and can replace all your staff with AIs which
don't need paying"), makes up features that don't exist, or outright makes
up features that are only implementable in a parallel universe with
different maths ("[system] analyses your programs and warns about all
those that will halt" as one project I declined to work on was described).
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