|From:||Dave Neary <bolsh-AT-gnome.org>|
|To:||Thilo Pfennig <thilopfennig-AT-foresightlinux.org>|
|Subject:||Re: About The GNOME Mobile & Embedded Initative|
|Date:||Mon, 23 Apr 2007 10:03:07 +0200|
|Cc:||GNOME Marketing List <marketing-list-AT-gnome.org>|
Hi Thilo, Thilo Pfennig wrote: > a) I do not like that this was not discussed at all in the marketing > list. Such major things and announcement have to be discussed with at > least the marketing team <snip> > we are going into new directions without further > consultation of the marketing team. Where do you think the marketing team's mandate comes from, Thilo? We're not hired, elected, chosen, appointed or otherwise ordained by the foundation or the community. What do you think would make a community member working with a group of companies want to come to talk to the marketing team? Perhaps it's our great track record in getting press releases out in a timely manner. Perhaps it's the way we have come up with plans to address key gaps in the platform, gathered the main developers and maintainers involved together and pushed that agenda through to a main release. Perhaps it's the way that we have achieved such concrete results in raising the awareness and popularity of GNOME. Perhaps it's the valuable quantitative data that we have been feeding back into our development community to help them decide what the best direction to take is. I probably shouldn't start a Monday morning this way, but let me give the list a reality check. To be relevant, we have to be proactive. I've said this before, but perhaps I've been diluting the message. Here it is again: no-one cares about the marketing team. We produce nothing. We have not shown ourselves to be useful. So no-one is going to come and talk to us about anything until that changes. The marketing team is currently an island unto itself. We talk about stuff, and no-one is listening. We are navel gazers in the extreme. We have not had any significant successes come out of this group, certainly not as group efforts. The most significant successes have been individual efforts, or have come from outside this group. But let me finish with a word of hope. The marketing team can provide huge value to the GNOME developer community if: 1. We organise and encourage GNOME communication - working to co-ordinate user groups, conference representation, stands, marketing material and press relations 2. We take the feedback from that interaction (case studies, interviews, surveys) and condense that information into a useful form to identify gaps in the product(s). 3. We take those gaps, identify the people in the GNOME community who can help feed them, and sell our ideas to them. 4. Communicate about the filled gap, get more feedback, rinse, repeat. If you look at the key advances in GNOME, they all follow that pattern - embedded companies started getting interested in GNOME, we listened, got them collaborating (leading to key successes in the platform), and are now pushing the envelope even further in that direction. Federico Mena Quintero did a survey of big deployments, identified some technology gaps around lock-down and admin management tools, worked on fixing those, and the feedback loop reaches completion. We're still stuck on 1 - although we have lots of resources for that mow - mailing lists, servers where people can set up websites for user groups, a calendar where we can add GNOME events, a publication we can publish stories and case studies in, and some useful marketing material. There's nothing stopping us from moving into 2nd gear on that, and starting work on that feedback loop. Cheers, Dave. -- Dave Neary GNOME Foundation member email@example.com
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