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Nokia N800 announced

Nokia N800 announced

Posted Jan 8, 2007 17:18 UTC (Mon) by richo123 (guest, #24309)
Parent article: Nokia N800 announced

Interesting to see the last photo: A geek-like model (?) with a copy of the O'Reilly Linux Kernel book in the background. Linux geeks as a demographic group?


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Nokia N800 announced

Posted Jan 8, 2007 17:52 UTC (Mon) by egoforth (subscriber, #2351) [Link] (2 responses)

I wonder what subcontext we can take from the monitor which shows that he is using Internet Explorer and Outlook under Windows XP.

Nokia N800 announced

Posted Jan 8, 2007 21:21 UTC (Mon) by proski (guest, #104) [Link] (1 responses)

By the way, look at the joystick in the background. Is it an office? A home office?

He reminds me a sysadmin at one of my previous jobs. That guy administered Linux servers but used only Windows for desktops. He would often stay late to play Half Life over the net. If only he had a better salary, he would buy all the latest and greatest gadgets in existence.

Nokia N800 announced

Posted Jan 9, 2007 9:28 UTC (Tue) by drag (guest, #31333) [Link]

It's symbolic image. Advertisors like crap like this.

The image is designed to make your eye sweep around the image, like a swirl. Lots of movement makes it seem more dynamic. Notice the 2nd handheld device in the corner. This is specificly set there to prevent your eye getting trapped by the corner of the image. It sort of 'deflects' your eye up and into the lcd display. A common trick, you need something to prevent the viewer's eye to drift off the table.

It's a big Windows machine with nice LCD and Microsoft's software.

The way his eyes are pointed and his posture indicate that he is shunning the large Windows desktop and is excited about the much smaller Linux/Nokia-based email and web.

You suppose to sit and look at the combination of the joystick, the stack of CDRs and the Linux hacking book.

Probably esigned to appeal to Linux hackers who are going to hoping to further Linux's penitration into the market place. The CDRs indicate new install cdroms. The Windows desktop with Linux hacking book indicate a neophite Linux developer. So this is focused on people who beleive that growth in the Desktop market is important.

(It's known that Nokia is using easy aviability of these devices to attract community, so this advertisement is directed towards people like you)

The joystick indicates fun, but it also very likely to be a phallic symbol.

http://en.wikipedia.org/wiki/Phallic_stage
"The phallic stage is the third of Freud's psychosexual stages, when awareness of and manipulation of the genitals is supposed to be a primary source of pleasure."

That sort of thing is very common. They want the advert to operate just under your consciousness.

Excitement, fun, growth. (think about it)

Nokia N800 announced

Posted Jan 8, 2007 18:28 UTC (Mon) by mces (subscriber, #27668) [Link] (1 responses)

They apparently edited the image of the book in order to remove O'Reilly's name and the small picture box above the title. They also modified the book's title by deleting the words "Understanding the". However, the book image is still easily recognizable. It looks like they spent some time on this small element of the photo...

Nokia N800 announced

Posted Jan 9, 2007 10:16 UTC (Tue) by drag (guest, #31333) [Link]

Probably a combination of making the title easier to read and avoiding any trademark issues.


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