ETech 2007 Call for Participation Is Open

For Immediate Release
For more information, contact:
Suzanne Axtell (707) 827-7114 or suzanne@oreilly.com

O'Reilly Emerging Technology Conference Opens Call for Participation

ETech 2007 to Explore "Sufficiently Advanced Technology"

Sebastopol, CA--According to Arthur C. Clarke, "Any sufficiently advanced
technology is indistinguishable from magic." But just how advanced is
sufficiently advanced? Clarke's Third Law provides the inspiration for the
next ETech, the O'Reilly Emerging Technology Conference. The 2007 edition
of the conference is all about magical innovations and will reveal the
sufficiently advanced technology behind them.

The call for participation for ETech 2007 has just opened, and O'Reilly
Media invites technologists and strategists, CTOs and chief scientists,
researchers, programmers, hackers, and standards workers, business
developers, and entrepreneurs to lead conference sessions and tutorials.
The next ETech takes place on March 26-29, 2007 in San Diego, California.
Proposals are due no later than October 9, 2006.

"Some magical effects are made by big technology," observed program chair
Rael Dornfest. "Others by judicious selection and integration of existing
subtle technologies. If your magic makes complex things simple or makes
the impossible possible, we want to know about it.  Whether the
sufficiently advanced technology is computer science, user interfaces, or
cleverly routing around a problem, we want to know about it. We want to
leave the conference overflowing with great ideas and new approaches."

Here are some of the technologies and transformations currently on the
radar for ETech 2007:

-The iPod can almost be seen as a step backward in terms of the technology
behind its user-interface, yet is usable by everyone from kids to their
grandparents.

-TiVo took a commodity Linux box, imbued it with a television hook-up,
recorder, and decent user-interface--yet is so much more than the VCR.

-Google scored web pages by the words they contain *and* by the number of
times those pages were linked to by other web pages, a simple idea that
lets the web scale.

-BitTorrent's use of sufficiently advanced resource locators and
fragmented files together allows the entertainment industry see the
Internet as an opportunity, not a threat.

-Just what is the technology landscape behind the orchestration jujitsu of
logistics masters the likes of FedEx, UPS, Amazon, Netflix, and Wal-Mart?

-When will it be possible to receive a monthly DVD with the top 100 rental
movies--or at least the first fifteen minutes of each as a teaser while
the rest trickles in through the network?

-Bionic systems combine biological and mechanical systems to create an
enhanced system that is more powerful than either alone. Where is this
people-inside intelligence being baked into projects, products, and
services?

-Programmers have always dreamed of that data-store in the sky, an
enormous, secure, easily integrate-able hash that truly raises software
above the level of a single device and data above the level of a single
application and use. What does this mean for the way we interact with our
data? What impact does this data-ubiquity have on program design?

-With the current and looming energy crises, where will our energy come
from in the near and not-to-distant future?

Join with 1200 technologists, hackers, researchers, thinkers, strategists,
and entrepreneurs at ETech to learn how to make magic and discover which
areas of technology have sufficiently advanced. ETech taps into the
creative spirit of all participants, sparking provocative encounters and
productive inspiration that continue long after the conference ends. ETech
is built on many layers of conversations: plenary sessions that alternate
between rapid-fire high-order bits and blue-sky views from visionaries;
in-depth, thoughtful discussions with experts during three-hour tutorials;
breakout sessions that inspire real-world ideas; events, extra-curricular
activities, and a lively "hallway track" that foster unexpected
encounters.

Be a part of the conversation that happens only at ETech. Share your take
on the shape of the future. ETech filters the wealth of ideas powering the
growth of the tech community at every level, exposing us to new ways of
thinking and working, expanding our possibilities for collaboration,
focusing our attention, allowing us to play harder.

O'Reilly conferences include: OSCON, the O'Reilly Open Source Convention;
EuroOSCON, the O'Reilly European Open Source Convention; the MySQL Users
Conference, co-presented with MySQL AB; ETel, the O'Reilly Emerging
Telephony Conference; the O'Reilly Where 2.0 Conference; RailsConf,
co-presented with Ruby Central; and Web 2.0 (co-hosted by Tim O'Reilly and
John Battelle, and co-produced with CMP Media). O'Reilly conferences bring
together forward-thinking business and technology leaders, shaping ideas
and influencing industries around the globe. For over 25 years, O'Reilly
has facilitated the adoption of new and important technologies by the
enterprise, putting emerging technologies on the map.

Additional Resources:

For complete conference details, visit:
http://conferences.oreilly.com/etech

Check out news articles, announcements, and blogs about ETech here:
http://www.oreillynet.com/conferences/blog/etech

For perspectives on the future of technology and just plain cool stuff,
visit O'Reilly Radar blog:
http://radar.oreilly.com

For information on exhibition and sponsorship opportunities at O'Reilly
conferences, contact Andrew Calvo at (707) 827-7176, or
andrewc@oreilly.com

To become a media sponsor, contact Yvonne Romaine at (707) 827-7198, or
yromaine@oreilly.com

Upcoming O'Reilly conferences (http://conferences.oreilly.com/):
-O'Reilly European Open Source Convention, September 18-21, 2006 in
Brussels, Belgium
-ETel, the O'Reilly Emerging Technology Conference, February 28-March 1,
2007 in Burlingame, California
-MySQL Users Conference, April 23-26, 2007 in Santa Clara, California
-RailsConf, May 17-20, 2007 in Portland, Oregon
-Where 2.0 Conference, June 19-20, 2007 in San Jose, California
-O'Reilly Open Source Convention, July 23-27, 2007 in Portland, Oregon

About O'Reilly
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a chronicler and catalyst of leading-edge development, homing in on the
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amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism.
For more information: http://www.oreilly.com

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