Seriously, there were better to much alternatives available at the time, (PostgreSQL, AOLserver) which became niches, of which one reason was the LAMP marketing.I don't recall that LAMP had much in the way of marketing (other than good press), but I might not have been paying attention.
One thing that PHP and MySQL do have in common is good documentation, and they are both easy to install, configure, and use, which are things that other projects often overlook or put off, sometime indefinitely.
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