The Daemon, the GNU and the Penguin, Ch. 24, by Dr. Peter H. Salus (Groklaw)
Among many things, The Cluetrain Manifesto suggests that the strategem that usually accompanies buying and selling should be replaced by a true attempt at satisfying the needs, wants and desires of those on both sides of the equation. Despite their long digressions, the authors occasionally succeed in making solid, clever points that reveal fundamental flaws in the structure of traditional businesses. Consider this comment about business hierarchies: "First they assume--along with Ayn Rand and poorly socialized adolescents--that the fundamental unit of life is the individual. This despite the evidence of our senses that individuals only emerge from groups.""