How to coverage your leverage
How to coverage your leverage
Posted Dec 19, 2002 20:33 UTC (Thu) by laccata (guest, #3856)Parent article: Businesses Leverage Mainframe Hardware, Software To Run Linux Apps (TechWeb)
Has anyone noticed that 'leverage' has become the IT industry's favourite word?
Just look at the press release for any new piece of hardware or software and I'll guarantee that it leverages your company's potential.
I first heard it nearly a decade ago when Big Lou of Big Blue started to use it (everywhere). It's driven me crazy ever since, and tonight it has driven me over the edge.
Why?
Leverage is not a verb. Just like coverage is not a verb ("our paint coverages more surface area than any other ...". No, it doesn't work, we'll have to leverage our knowledge and find something else).
It wouldn't be so bad if it cropped up once in a while, but the damned thing appears in every IT article.
Please, please, please find another word or at least start to lever things.
Nurse, nurse ... I want to go back in now.
