ADVERTISE!
ADVERTISE!
Posted Oct 7, 2005 2:53 UTC (Fri) by xoddam (subscriber, #2322)In reply to: Selling yourself cheap by smoogen
Parent article: An LWN status update
Searching for the word "advertise" on this page (full of comments) found
*two* instances and one was the link for advertisers *on* LWN. While
word of mouth and Google are reasonable enough ways for LWN to find its
way to new readers, surely you must have considered paid advertisements
in other media?
You won't increase subscriber numbers (much) without increasing
readership, and there's only so much you can increase subscriber prices
by without turning away new subscribers. You need new readers more than
anything -- and they won't subscribe until they've learned to appreciate
the value of the site.
Ads aren't cheap but they do generate traffic; put them in the trade
press. Places people who weren't in the first wave of Linux adopters
read regularly: Wired, ZDnet, The Register, etc. You provide them with
enough referrals, ask for some back!