An LWN status update

An LWN status update

Firstly I think you can do a bit better with your google ads.

I think people are getting used to the standard formats of google ads and
the fact that they are often highly relevant to the content... thus can work quiet well - perhaps not enough to pay somebody, but enough to fund your own
google ads.

So I'd start by putting a standard block of 4 good ads down the right hand
side of the page for non-subscribers.

For your own ads - blow your own trumpet a bit in these LWN updates.
Give some stats about how your ads do and invite more subscribers to place
relevant ads directly with LWN. I place some ads on LWN and am very happy with the cost per view and click thru rate.

Then....

I'd think extending your not-open period to something like 4 weeks
would be fine - but only if you also implement a mechanism for an
easy 1 month free trial subscription. Non-subscribers should be
able to see the first paragraph or two and then a little form that
says:

email: __________________________
[X] Read more now with 1 free months subscription
[ ] Send me a reminder when this article becomes visible in 4 weeks.
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