Corporate subscriptions

Corporate subscriptions

You already have the opportunity for corporates and other groups to pay for a group subscription. Given the turnover common to many IT groups, this seems like an excellent way to get new subscribers: a geek will join a group with such a subscription, and be able to take advantage of reading LWN.

Then some time later our geek leaves the group and thus loses access to LWN. They're highly likely to see the value in an individual subscription -- and may be in a position to convince their next group to get a subscription too :-)

If you do have a marketing push, I think pushing for subscriptions from groups and corporations that are well aware that their members benefit (or profit!) from free software would be much more effective than pushing for individual subscriptions.