An LWN status update

An LWN status update

I'm going to be a marketing weenie here for a minute and suggest some testing -- give some readers one thing, some another, and see what pulls. For example, try the Google ads in different places, say top, side, and bottom of the page. Or try "Subscribe to LWN Now / Remind Me Later" links at the end of the article, not just at the top of the page.

You can't just have the perfect idea and implement it -- you have to pick your top two or three ideas, try them against the current version, implement the ones that work, come up with two or three more ideas, and so on.

Even hotornot.com had to test and change their site around before they got it working well.