Better marketing

Better marketing

I'm continually surprised by how little-known LWN seems to be. I would think that corporate users could obtain a lot of value from LWN, because it provides an excellent overview of the past week's activity, as well as accounts of where projects are going (e.g. I find the progress reports on Linux real-time to be incredibly useful).

To improve things, I think you need to make LWN more visible:

* Take some existing articles, and see if oreillynet.com would be interested in running them, crediting them to LWN.
* Prepare some marketing material aimed at getting corporate subscriptions. Perhaps a publication such as CIO Magazine would be interested in interviewing you or writing about LWN.
* Could some of your editorials be submitted to cnet or zdnet? Or even the op-ed page of a newspaper?
* Add a higher subscription level aimed at corporate customers.
* Submit Slashdot items about longer LWN articles.
* The suggestion of trading a day of subscription to be able to e-mail a sponsored link is a good one; I'd certainly take advantage of it.