Subconscious subscription level description issues?

Subconscious subscription level description issues?

Hmm. I'd either forgotten, or not realised, that I could pay more
for my subscription. Duly done (I'm *not* a project leader, but
the subscription is definitely worth the greater payment).

It presumably would be simple to explore the possibility of offering
multiple payment options - with relatively neutral names, and maybe
emotive hints (so, "starving" hints that one *can* subscribe at that
level, but perhaps should consider a higher payment when better off!).

And T-shirts sound good - it's another way of advertising, after all.
A competition for good T-shirt designs is perhaps another means of
advertising, too - it presumably wouldn't need to be restricted to
subscribers, after all.