The status of the subscription experiment
So where does that leave us? It takes on the order of 1000 subscribers to support one full-time LWN editor with a minimal salary (i.e. less than they can make elsewhere) once taxes, health insurance, connectivity, and, perhaps, an occasional trade show are thrown in. So, in other words, we have made some real progress, but we are still some distance from being able to operate LWN at its current level of staffing (and, thus, content).
It is, of course, early to say what the steady state subscription level will be. Corporate subscribers, in particular, move slowly. But, it seems reasonably clear that, unless we get a new surge in interest, LWN will likely go forward as a smaller operation than it is now. The good news is that (1) it looks like LWN will continue, in some form, and (2) we have been surprised before; the situation may yet improve.
The best way to make things improve remains corporate subscriptions. We'll ask our readers one more time to encourage their employers and universities to look into our group subscription offerings. These subscriptions make LWN available to large groups of people while doing a lot to help keep LWN on the air.
The subscription system itself seems to be working reasonably well - not bad for a big body of completely new code that had its first real stress test when deployed on the site. A few glitches remain, and we are working on it. In particular, there seems to be a cookie problem with Internet Explorer that is proving hard to track down - especially since we have very few Windows systems around here. It is not our desire to exclude IE users - they are responsible for about 20% of our traffic. We will work this one out somehow.
Thanks yet again for your support of LWN. We will continue to do our best
to produce a site that is worthy of that support.
