RE: [Discuss] Bad Press -- answers

> This is a consequence of the ill-conceived brand.
>

It goes beyond a weak brand. Not that what we have isn't a problem...

Brian, please sign up on the Marketing list and we'll work on the brand:
http://lists.userlinux.com/cgi-bin/mailman/listinfo/marke...

I would appreciate your help and experience.


> Brian Connolly
>
> PS  For the record, so what is the response to "why it's not just
> another so-so Linux distribution?"  Anyone?
>

Short answer:
UserLinux offers businesses unrivaled value by providing a strong base of
intelligently selected software accompanied by vendor neutral support and
certification options.  Security, training, and worker portability issues
are greatly reduced through the selection of the prime application for a
specific need.  There are no licensing fees for software or development
tools. Support services are available from a variety of professional
service providers, but are never mandatory.


Long "copy and paste" answer:
Key UserLinux distribution advantages:

1. Streamlined: UserLinux is a streamlined distribution with one key
application in mind for a given piece of functionality. One web browser,
one word processor, one mail client, one web server. This reduces support
overhead both for users and for maintaining security.

2. Standards compliant: UserLinux encourages cooperation with other open
source organizations, and values compliance with open standards.

3. Designed for business: The UserLinux distribution is specially tailored
towards the needs of business.

4.. Professional Services: The third party network of UserLinux affiliated
commercial Independent Software Vendors (ISVs) allow for choice in
professional services and custom application design options. The
separation between the UserLinux organization and the ISVs is a win-win
proposition allowing both the support advantages of a service provider
network and the neutrality advantages of an operating system not tied to a
single company.

5. Flexible: While each UserLinux configuration is designed to support
common functionality as shipped, the systems are also open for expansion
beyond the standard UserLinux set.

6. Disclosure: As a not-for-profit organization working with software
developed in the open, the UserLinux organization as well as the
development process for the UserLinux distribution are in the open.
Critical system updates are clearly and promptly announced so systems
remain properly secured.

7. Lack of lock-in: There are no licensing fees for the UserLinux
distribution or related development tools. Service is available from your
choice of service providers, but is never mandatory.

8. Free to obtain: ISO images and the source code are freely available.

9. Inexpensive to maintain: The streamlined nature of the UserLinux
distribution assures less software to update. There are no per seat
charges or OS licenses to be tracked and audited.

10. Secure: Leveraging from the power of open source, the code used in the
UserLinux distribution not only has thousands of hours of development but
thousands of hours of peer review.

11. Certifications: Hardware, software, support and professional
certifications will be available.



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