Wal-Mart and Sun share Linux desktop lust (Register)

Wal-Mart and Sun share Linux desktop lust (Register)

Posted Mar 24, 2004 16:24 UTC (Wed) by penguinista (guest, #308)
Parent article: Wal-Mart and Sun share Linux desktop lust (Register)

There is something to be said for branding.

In the battle of Sun vs. Microsoft/SCO (and those who only read the FUD about Linux) it may be a good strategy to brand their Linux distro as "Java" instead of "Linux". In the world of Lawyers and Suits maybe the brand "Java"a already enjoys some legal protection as seen in the recent agreement between Sun and Microsoft.

Having said that Sun does seem to have problems in marketing. Whoever came up with the original "Madhatter" name for their Linux distribution should be re-assigned to a Sun installation in Alaska.

Hmmm lets get creative ... Sun/Java/Linux/ = Jolava? Solindows? Linaris? LongThorn? Suntel Server 2004? Ok I give up

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