Fixing spam with postage
[Posted February 4, 2004 by corbet]
Bill Gates has recently come up with an idea for the spam problem: charge
postage for email. This idea is far from new, of course, but, when Bill
says it, more people listen. On its face, the idea has a certain amount of
appeal. Spammers exist because the economics of the email system favor
them: large amounts of mail can be sent for no money, meaning that even
very small response rates can be profitable. Adding even a small
per-message cost would change the situation considerably. Some variations
of the scheme have email recipients pocketing the postage themselves,
perhaps only if they decide the associated message was unwanted. Others
have ISPs collecting that money; for some strange reason, most ISPs tend to
be more interested in the latter approach.
There are, of course, a few practical problems with this idea. Large
mailing lists, for example. If people sending to a list have to pay
postage for every recipient, list traffic is likely to drop considerably.
If, instead, a message to a list is paid as a single message, large lists will
remain attractive targets for at least some spammers.
The real problem, however, is that the postage approach, in most
implementations, takes a classic end-to-end Internet service and turns it
into something centralized. Certainly, one can envision a nice system
based on micro-payments where individual users have mail clients which deal
with postage issues directly and no central authority is involved.
Envisioning MSN or Yahoo choosing such a system is rather harder, however.
They will, instead, create a central "post office" which enforces the
postage policy and which collects some or all of the money involved. The
result is unlikely to resemble the email system we have known for the past
couple decades or so.
A central post office will require enforcement mechanisms, or people will
quickly learn to bypass it. It is hard to imagine unstamped email
being easier to stop than, say, music downloads. A postage-for-email
scheme looks like a sure way to set off another Internet arms race.
Things would be worse if the imposition of a central post office were
actually made to work. The temptation to start filtering mail, initially
for viruses or some such, would likely prove irresistible. Beyond doubt,
the types of mail requiring filtering would grow over time. A central post
office would also be an ideal place for governments to apply taxes to
electronic mail as their contribution to ending the spam problem. There
are also obvious privacy issues to worry about in this scenario.
The "postage stamp" approach to spam thus looks problematic on many
fronts. Before assuming that these problems would block the acceptance of
a central post office, however, one should keep this in mind: the spam
problem is getting worse quickly. A great many users will be willing to
give up a fair amount of their freedom to somebody who can come up with
something that looks like a working solution. This is a scary idea, but it
is also a great opportunity. If the free software community can come up
with a solution to the bulk of the spam problem while preserving our
decentralized net and our freedom, World Domination will be that much
closer.
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