Is it really The End?
Posted Aug 1, 2002 17:31 UTC (Thu) by
sharkey (guest, #3050)
Parent article:
Is it really The End?
I don't like the idea of moving to a subscription model. It doesn't sit well with me and doesn't seem to fit well with a pro-free/open software site such as this. I don't like the idea of the hassle involved with managing accounts and needing to log in to read the page, or the fact that this will discourage many new readers who haven't read the site before, or many of the younger readers who don't have as much disposable income.
The basic idea behind a subscription model is to motivate people who otherwise would not have paid to do so. This is a contrast to the donation model, which provides no direct incentive for individuals to contribute funds, other than the general knowledge that if enough people don't donate, services will stop.
It seems to me that you have reached the conclusion that a subscription model might be a practical way to extract funds from readers because readers have just voluntarily donated a relatively large sum of money. This is ass backwards if anything is.
What's needed for the donation model to work is communication. If you read over the posts from last week's announcement, one motif you see over and over again is "we didn't know things were this bad". In order for the donation model to work, it's necessary to communicate how much is needed and how much has been contributed. If this information isn't shared, then potential donors will have no clue whether or not their contribution will make a difference. Last Thursday you made your dire straights public knowledge, and the money started rolling in.
To conclude from that that you need to introduce a subscription model is mind boggling.
Another thing that needs to be considered is the nature of the LWN readership. If you believe Eric Raymond, open source hackers operate in a gift economy. Status is achieved through voluntary giving. It could be that a large number of current donors may walk away if a subscription model is imposed. I've made a donation myself, and I was glad to do so. I'd like to donate more in the future. I have zero interest in purchasing a subscription. It doesn't fit with the relationship I'd like to have with this site or Linux software in general. It's the wrong vibe.
I encourage you to keep trying, but don't start locking away content just when your readers have come forward to show that they can provide support voluntarily.
If you feel the need to provide more incentives, then sell $50 coffe mugs and $75 tote bags the way PBS/NPR does. Don't lock down the site to only paying members, even if it is for just a few days after a new issue is released.
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