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Is this an "advertorial"?

Is this an "advertorial"?

Posted Nov 26, 2003 22:07 UTC (Wed) by ogre (guest, #14142)
In reply to: Is this an "advertorial"? by ladislav
Parent article: Interview with Andreas Typaldos, Xandros CEO

I don't think your questions were particularly bad, some of them were perfect leadins to their marketing but mostly they weren't too bad. I think the big problem was that the answers you got were canned marketoid material. It makes the whole interview read like a promotional piece you would find on their website.

As for alternate questions, it doesn't matter what you asked the answers would have been run through a PR speak filter and been equally bland. I think the interview makes a big statement about the sort of company that Xandros really is.

-- Dennis


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