notes on Linux in Thailand
Posted Nov 12, 2003 17:04 UTC (Wed) by
ccyoung (guest, #16340)
Parent article:
Microsoft Loses to Linux in Thailand Struggle (LinuxInsider)
Despite the articles rosy hues, Linux plurality is an uphill battle. here's why:
Systems shipped with Linux: Most systems are bought bare bone - MS was not able to require systems be shipped with an OS as it has in the US - and the local vendor installs whatever MS he has in the shop. Many manufactured systems are shipped with Linux as a test system, with the expectations that the OS will be replaced before delivery to the customer.
The main PC users are gamers. An internet shop is a game shop. nationwide, probably 50% of active users are gamers. The games are *not* Linux. And the gamers are the base of future users. Until Linux is able to win over gamers, Linux will have a tenuous foothold in the future.
Reliability: the Thai are used to things breaking. The MS blue screen of death doesn't bother them. Having had no experience outside of MS, they are used to the idea their systems will be hacked and killed. It's the way it is.
Thailand has been sponsering Linux for some time. A school can buy a CD for $4 that will serve as an internet host as well as keep school records &tc. The Nation (newspaper) runs a weekle feature on Linux, eg, a hospital moving to Linux, bootstrapping off public domain and using in-house programmers, the whole project completed for $250,000. *But* this type of support is seen as stodgy. If a corporation wants to be seen as cool and leading edge, it uses MS - almost opposite of the US.
And Thai users are used to getting software for free - hundreds of titles. Only with MS clamping down on registrations (as on XP) will the software not be free, with the result that Linux' success in Thailand is directly proportional to MS success in forcing its licensing on the Thai.
The bookstores and training are over 90% MS. (If someone finances me I would happily teach Linux/Web in Thailand for a few year.)
The way business works in Thailand, with patronage and payola: it's very difficult for new consulting firms, using new technology, to have an impact on the business community. And to suggest to an IT manager that he might use another system would infer that currently he is using the *wrong* system - this would make him lose face, and you will never do business with him again. Lastly, many (if not most) companies are owned by Chinese families, with all management positions given to family members, and with a (well deserved) reputation of squeezing blood out of a turnip - doing business with these organizations is an almost impossible way to grow your consulting business.
Conclusion: The normal advantages of Linux over MS -- pricing, reliability, and sexiness -- are lost in Thailand. The new and future users, the gamers, deal with no other system but MS. And with a dirth of documentation and training for Linux, added to overwhelming difficulty for middle-tier consulting firms, mean few seeds of success are being sown.
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