sorry, but I'm tired of this tired argument. An encryption arms race is *exactly* what we need. And *right now*, due to the SnowdenCrashPRISM revelations, is the right time for it. If intermediaries want to try dropping encrypted traffic that they can't spy and monetize, then they need to be put in jail for violating Network Neutrality. If it happens in other countries that don't have NN laws, then those citizens will at least get to see the naked authoritarian nature of their subset of the internet.
This idea that because a bunch of big megacorp advertisers have been a large part of the evolution and deployment of the internet, that they get to remove our options of using the internet with end-to-end encryption, and symmetric ability to use *both* clients *and* servers at ordinary residences... well, I think the term "arms race" is not a dirty phrase when it comes to how I think we should deal with those orwellian turds.