No Bruce, the survey did not discuss marketing principles. I'm glad you noticed that. We discuss marketing on our marketing mailing list. It is a quaint technology, but it works well for us.
To any reasonable definition of the word, a "vote" selects the outcome. That is not what were doing here. We certainly don't use the word "vote" anywhere in the report. In fact we say quite clearly at the end that we are avoiding a vote and seeking to reach consensus in the community.
As the last paragraph of the blog says:
"We'll then review the revisions, discuss and pick the new logo. As usual at Apache we try to reach consensus by discussion wherever possible, and only vote if necessary."
The survey (or "survey" as you want call it) was seeking user user opinion. Crowd opinion. A bunch of those 50 million users who have downloaded Apache OpenOffice. This is one source of information that feeds into the branding discussion, but it is not the only source of information. And it is certainly not determinative of the outcome.
In your original post you attacked the process and said that we should: "develop consensus based on discussion".
Now that it is clear that we're doing exactly that, I assume we'll get an apology now?