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Trademarks and their limitsTrademarks and their limitsPosted Feb 7, 2013 10:48 UTC (Thu) by mpr22 (subscriber, #60784)In reply to: Trademarks and their limits by Cato Parent article: Trademarks and their limits Sarcastic self-deprecation in advertising is not, in fact, unheard of.
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Trademarks and their limits Posted Feb 7, 2013 10:54 UTC (Thu) by branden (subscriber, #7029) [Link]
...particularly when said self-deprecating sardonicism is tucked behind one fork of a double entendre.
Trademarks and their limits Posted Feb 7, 2013 17:43 UTC (Thu) by hpa (subscriber, #48575) [Link]
It was very much intended (this is pretty well documented by now.) Not only that, but it was apparently quite successful in getting people to remember the otherwise fairly heavyweight brand name.
Trademarks and their limits Posted Feb 8, 2013 4:00 UTC (Fri) by mathstuf (subscriber, #69389) [Link]
Avis had "We try harder [because we're not first]" for a while. I think they might have changed it by now because it seems that people figured "and it's still not enough to make you first".
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