This program discriminates against men. It is therefore sexist. It is attempting to reduce the percentage of men in the FOSS community at large.
It is also trying to manipulate women into getting involved in certain activities. These women are independent and do not need to be told what activities to be involved in.
It is fundamentally based on the flawed presupposition that anyone or any group knows what is best for anyone else. Who is to say that a certain percentage of FOSS contributors should be women or men? Who is to say what is best? How arrogant to think that one knows what is best for someone else who is fully capable of making their own decisions about such things. It is fundamentally hypocritical.
Such an outreach program should be encouraging people of all sexes, races, and nationalities to consider being involved. Excluding anyone based on their sex is discriminatory and wrong.