A pretty thorough explanation about how it isn't some sort of organisation-endorsed project is included in the announcement. If you deliberately choose to ignore it, there's nothing productive left to be discussed.
Posted Dec 17, 2012 12:39 UTC (Mon) by Ford_Prefect (subscriber, #36934)
[Link]
p.s.: otoh if you're only referring to it being called "Gentoo eudev", the author of the annoucement has duly noted this.
The eudev project launches
Posted Dec 17, 2012 13:58 UTC (Mon) by bagder (subscriber, #38414)
[Link]
It also happened to be announced by a gentoo.org person on a gentoo.org list in addition to the name being prefixed with Gentoo. Quite a lot of gentoo in there to aid us all into believing there's something about gentoo in this project...