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Why Mac?Why Mac?Posted Dec 13, 2012 22:03 UTC (Thu) by jamielinux (subscriber, #82303)In reply to: Why Mac? by rahulsundaram Parent article: The Linux Foundation's year in review video
Sounds like a reasonable explanation. And outsourcing got them a very slick looking video. But apparently "the Linux Foundation promotes, protects and advances Linux", so it still seems like a bit of a marketing fail.
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Why Mac? Posted Dec 14, 2012 2:25 UTC (Fri) by pabs (subscriber, #43278) [Link]
The video is promoting Linux (the kernel), not software freedom, so I don't think this is a marketing fail. I don't think it is even aimed at the software freedom crowd.
Why Mac? Posted Dec 14, 2012 7:54 UTC (Fri) by jamielinux (subscriber, #82303) [Link]
I'm not sure I mentioned software freedom ;)
Well, perhaps not so much a marketing fail as a missed opportunity. My point was that when making promotion material, it's an opportunity to use the software (Linux kernel) you are promoting, or the environment built up around this software (Linux distributions).
If I were to create a video promoting popcorn.js, I'd take the opportunity to make visible use of popcorn.js, or at least HTML5 instead of a Flash video. If I were to create a blog promoting WordPress, it would make sense to use WordPress for the website, not Typo or Drupal.
But considering Linux and Mac are usually classed as competitors, I'd still call it a marketing fail.
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