I know plenty of people who are quite aware of what happens to the data they generate online and are not at all exercised by this issue. While they aren't about to start posting PIN's and bank account numbers, they don't care if Microsoft/Google/Amazon/Ubuntu/whoever knows that someone at their IP address bought something online. The potential downside loses to the actual upside. They use plastic to buy everything, loyalty cards at groceries, get photographed driving through intersections, know Google is trolling our email for ad placements, etc., etc. They aren't interested in the remedies RMS suggests, which amount to withdrawing from all of this activity. People are not interested in becoming the Virtual Amish.