SUSE LINUX Unveils New Advertisement Campaign, Corporate Design and Logo [LWN.net]

SUSE LINUX Unveils New Advertisement Campaign, Corporate Design and Logo

Posted Oct 9, 2003 3:42 UTC (Thu) by bignose (subscriber, #40)
Parent article: SUSE LINUX Unveils New Advertisement Campaign, Corporate Design and Logo

> you may already have noticed that something is different about SUSE LINUX.
> For one thing, we are no longer SuSE Linux, but SUSE LINUX (easier to type).
> We have also redesigned our web page (www.SUSE.de/en/), our logo -- our
> entire corporate design -- to be even more dynamic, fresh and striking.

The new logo is indeed nicer looking. However, it still names the company "SuSE" rather than "SUSE".

Changing the name to SUSE may be a good idea, but spelling Linux as LINUX is silly -- everyone already looking for Linux will spell it that way, not in all-caps. "SUSE Linux" seems the best compromise.

Giving domain names with mixed lowercase and uppercase letters is just confusing -- the domain is www.suse.de, it is not www.SUSE.de. They both work, but giving mixed upper- and lower-case implies that one would work and the other would not.

Press releases that only give partial URLs are annoying -- the links should be given as e.g. http://www.suse.de/en/ so that they can be automatically recognised as such. Enclosing them in angle brackets is even better, as in <http://www.suse.de/en/>, since it can have adjacent punctuation, allowing a more natural sentence flow.

> Along with the new logo you'll notice a new tag line for SUSE -- "simply
> change". We wanted to shift our focus from us (The Linux Experts) to our
> customers -- showing them that they can change for the better with the help
> of our proven expertise.

This does indeed sound like a change for the better; the tag line is certainly much more aproachable, and doesn't smell like hype.

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