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SUSE LINUX Unveils New Advertisement Campaign, Corporate Design and Logo
Dear LWN-Team, you may already have noticed that something is different about SUSE LINUX. For one thing, we are no longer SuSE Linux, but SUSE LINUX (easier to type). We have also redesigned our web page (www.SUSE.de/en/), our logo -- our entire corporate design -- to be even more dynamic, fresh and striking. You'll also see a new advertising campaign coming soon, communicating our innovation, our technological leadership -- along with a independent streak. Along with the new logo you'll notice a new tag line for SUSE -- "simply change". We wanted to shift our focus from us (The Linux Experts) to our customers -- showing them that they can change for the better with the help of our proven expertise. I hope you like the new SUSE LINUX -- although our appearance has changed, our commitment to customers, partners and the community hasn't. Kind regards Martina Krahmer _____________________________________________ SUSE LINUX Unveils New Advertising Campaign, Corporate Design and Logo "Simply Changes" brand Nuremberg, October 2, 2003 - SUSE LINUX today unveiled an irreverent new advertising campaign, along with a new corporate logo and design. The pioneer of the burgeoning commercial Linux and open source software movement, SUSE needed a corporate identity to broaden it's appeal to a business audience. The new claim, "Simply Change," is on one hand a challenge to switch from monopolistic software to the flexibility of SUSE and on the other signifies how simple this shift can be. "SUSE was looking to more effectively reach our business audience capitalizing on our strengths as the pioneer in commercial Linux as well as our reputation as the Linux engineering experts," said Dr. Uwe Schmid, vice president, Marketing and Business Development, SUSE LINUX. "At the same time, we wanted to maintain the irreverence, creativity and innovation inherent in the open source movement." J. Walter Thompson worked with SUSE to bring new dynamics to the SUSE logo consistency to its corporate design and to develop an irreverent advertising campaign. In a brazen way, testimonials depict people sticking out their tongues in a gesture that says goodbye to expensive proprietary systems that sometimes lock users into an unwelcome dependency. About SUSE LINUX Established in 1992, SUSE LINUX is one of the world's leading providers of Linux software and services. With the largest dedicated Linux research and development team, SUSE delivers enterprise-ready software and services that harness the innovation, speed-to-market and independence of the open source community. A privately-held company based in Nuremberg, Germany, SUSE -- together with global business partners -- supports customers throughout the world. For further information on SUSE LINUX, please visit www.suse.de/en/. Press Contact: SUSE LINUX AG Martina Krahmer Deutschherrnstr. 15-19 90429 Nuremberg , Germany Phone: +49-911-74053-507 Fax: +49-911-741 77 55 E-Mail: martina.krahmer-AT-suse.de (Log in to post comments)
SUSE LINUX Unveils New Advertisement Campaign, Corporate Design and Logo Posted Oct 9, 2003 3:42 UTC (Thu) by bignose (subscriber, #40) [Link] > you may already have noticed that something is different about SUSE LINUX.> For one thing, we are no longer SuSE Linux, but SUSE LINUX (easier to type). > We have also redesigned our web page (www.SUSE.de/en/), our logo -- our > entire corporate design -- to be even more dynamic, fresh and striking. The new logo is indeed nicer looking. However, it still names the company "SuSE" rather than "SUSE". Changing the name to SUSE may be a good idea, but spelling Linux as LINUX is silly -- everyone already looking for Linux will spell it that way, not in all-caps. "SUSE Linux" seems the best compromise. Giving domain names with mixed lowercase and uppercase letters is just confusing -- the domain is www.suse.de, it is not www.SUSE.de. They both work, but giving mixed upper- and lower-case implies that one would work and the other would not. Press releases that only give partial URLs are annoying -- the links should be given as e.g. http://www.suse.de/en/ so that they can be automatically recognised as such. Enclosing them in angle brackets is even better, as in <http://www.suse.de/en/>, since it can have adjacent punctuation, allowing a more natural sentence flow. > Along with the new logo you'll notice a new tag line for SUSE -- "simply This does indeed sound like a change for the better; the tag line is certainly much more aproachable, and doesn't smell like hype.
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