The future of the FUD mill
[Posted October 8, 2003 by corbet]
There's yet another Microsoft-funded analyst study out there; this one,
done by VeriTest, compares deployment times for Microsoft Windows Small
Business Server and Red Hat Enterprise Linux. No doubt everybody will be
surprised to hear that the study (available
in PDF
format) concludes that Windows is better. Four tasks were set out:
install the system with basic services, set up performance monitoring and
reporting, set up an intranet web site, and configure the network for
remote management. Doing these tasks with Windows took, they say,
4 1/2 hours and 125 steps. Linux required 7 1/2 hours and 555
steps.
It is not hard to poke holes in the study, of course. Somehow it was
possible to set up an intranet server on Windows with zero steps - but it
still took seven minutes. Somehow the report didn't comment on the
discouraging time per step required to accomplish this task on Windows.
Errors made by the (Microsoft-hired) consultants performing the Linux
installation were counted as steps. Tasks like checking the system with
nmap were also counted. Setting up remote administration took 100 steps;
we could suggest a shorter way of doing that:
- Enable sshd.
The VeriTest people, instead, set out on a series of tasks involving
installing the kernel source, setting up PPTP, and carrying out several
tasks on the Windows client - all of which counted as steps, of course.
One could go on about this report for a long time; see, for example, the
letter from Leon Brooks on this week's Letters
Page.
The more interesting development, however, is that Forrester Research has,
after having Microsoft trumpet one of its studies, issued this statement
on the integrity of its reports.
Recently, in two isolated and unrelated cases, we conducted
privately sponsored studies for two vendor clients. We stand by the
integrity of both studies. However, we erred in allowing those
clients to publicize the research findings. In response to these
two isolated events, Forrester has taken immediate steps to tighten
our internal process and clarify our Integrity Policy. As part of
this clarification, the company will no longer accept projects that
involve paid-for, publicized product comparisons. This move
revalidates and strengthens Forrester's research integrity.
Forrester, in other words, is getting out of the analyst-for-hire FUD
business. Given that this business can only be lucrative, Forrester's
decision to leave it behind is worthy of note.
FUD-for-hire has long been an important business tool in the technology
world. Analysts have been happy to have the business, and they have been
able to live with the fact that their output always seems to support the
sponsor's agenda. Technical journalists have long liked these reports;
they can easily be cast into a story without requiring much in the way of
creative or critical thought. The whole system worked smoothly as a way of
shaping public perception of technology products.
Something has happened over the last decade or so, however. The net has
made
it easy for interested parties to rip apart biased or poorly-done studies.
And the rise
of free software has greatly increased the number of people who feel some
sort of ownership interest in the systems they use. As a result, anybody
publishing a report critical of free software had better be very sure of
his ground, because that report will be subjected to intense
scrutiny. Some of the people performing that scrutiny will know far more
about the subject manner than the analysts who wrote the text, and they
will not be afraid to say, in public, what they think. Shoddy research and
skewed studies do not fare well in the modern environment.
It has been noted for years that FUD attacks on Linux tend to backfire;
even Microsoft has commented on this
fact. The combination of the net and the Linux community has managed to
neutralize - or at least strongly diminish the effect of - FUD. Analyst
companies which are seen as taking part in outright FUD attempts have seen
their own credibility suffer; remember MindCraft? Now some analyst
companies, concerned about the perception of their integrity, are realizing
that the FUD business is a poor place to be in the long run. That is a
victory for the Linux community, and for the level of technology industry
discourse in general.
(
Log in to post comments)