Does Red Hat generally use such a subject line or not? It feels a bit strange to read "Red Hat releases" instead of maybe "Red Hat sponsored project releases Fedora 18 beta". My suggestion still is a bit awkward though.
Posted Nov 28, 2012 12:07 UTC (Wed) by tialaramex (subscriber, #21167)
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I imagine that the idea of a lie-to-children applies. Press releases, even when they're not deliberately deceptive, often simplify things to avoid the "too technical for our audience, reject" response from editors. As a result what the press release actually _says_ is often technically a lie, but the sort of person who cares would know better anyway.
Spending half the subject line explaining that your company is announcing something done by a project that is technically independent of the company, - well, that's just going to reduce the chance anybody runs the story. Also if people are picking up the story because of the words "Red Hat" (after all RH is a big tech company now like Oracle, some of the places that run this material may still feel the need for a sidebar explaining what "Linux" is whenever they mention it) then removing those key words means less coverage.
So I wouldn't be at all surprised if the Red Hat release normally says exactly what we read above.
Fedora 18 Beta is out
Posted Nov 28, 2012 17:19 UTC (Wed) by AdamW (guest, #48457)
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Y'know, somehow I read that mail five times without catching the subject line.
I don't recall precisely what it read before, but in the past the RH mail used to talk more about 'Red Hat' than it does now - it's been changed to refer to 'the Fedora project' consistently based on feedback from Fedora folks. I can only guess that the 'Red Hat' in the subject line is an oversight, but I'm not involved in the details of that process, so I'm speculating.
Fedora 18 Beta is out
Posted Nov 28, 2012 21:05 UTC (Wed) by ovitters (subscriber, #27950)
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I liked what tialaramex said, meaning: this is good to ensure the PR will be read. No real clue though, just wondering and curious about the process behind+reasoning that goes into a press release.