Do Not Track Does Not Conquer
Posted Oct 20, 2012 18:55 UTC (Sat) by sfeam
In reply to: Do Not Track Does Not Conquer
Parent article: Do Not Track Does Not Conquer
There was a fascinating article in the NYT earlier this year documenting that advertisers correctly know that shoppers hate to be targeted. To work around this they deliberately mix random ads with targeted ads so that the targeting isn't so obvious. Why do the shoppers hate being targeted? The article uses a real example of Target (the company) being so clever that it could figure out when a shopper was newly pregnant and therefore it would send ads for baby clothes, diapers, etc. But the shoppers' reaction tended to be OMG, how did they find out I'm pregnant!?. This did not achieve the desired increase in sales of baby gear.
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