By Jake Edge
October 10, 2012
Financial contributions are part of many free software projects. Users
can, and do, contribute in lots of different ways, but helping the project
keep the lights on and, perhaps, even cover some development time, is
fairly common. Financial donations may also be used to champion
certain features
for a project; by ponying up some money, the donor may get some input into the
direction of the project. The latter seems to be part of the motivation for
Canonical's recent push
to more prominently feature—but not require—financial contributions
as part of the desktop download process.
On October 9, Steve George, Canonical's VP of Communications and Products,
posted a message
to the company's blog that described the change:
Today, we're making it easier for people to financially contribute to
Ubuntu if they want to. By introducing a 'contribute' screen as part of the
desktop download process, people can choose to financially support
different aspects of Canonical's work: from gaming and apps, developing the
desktop, phone and tablet, to co-ordination of upstreams or supporting
Ubuntu flavours. It's important to note that Ubuntu remains absolutely
free, financial contribution remains optional and it is not required in
order to download the software.
It's a bit surprising to see a large, company-backed distribution looking
for financial contributions, but George made it clear that there has always
been a way to
do so, "albeit in a not-easy-to-find spot on our website". He
said that users have been asking for a simpler way to contribute money, so
Canonical was making one available. Now, clicking through to a desktop
download page brings up a web application (seen at right, click to see
a larger version) that allows contributions of up to $125 in each of eight
categories.
According to community manager Jono Bacon, the application
was inspired by the various Humble
Bundles, which allow people to pay what they wish for computer games or
ebooks. While the sliders used by Humble Bundles allow users to choose the
amount to pay the
authors, charities, and the company, the sliders in the Canonical
application allow a choice of features contributors would like to put
their money
toward. The possibilities are:
- Make the desktop more amazing
- Performance optimisation for games and apps
- Improve hardware support on more PCs
- Phone and tablet versions of Ubuntu
- Community participation in Ubuntu development
- Better coordination with Debian and upstreams
- Better support for flavours like Kubuntu, Xubuntu, Lubuntu
- Tip to Canonical – they help make it happen
To aid the user in evaluating how much to give, the application
suggests products that would cost roughly the same as the total contribution.
Those range from a "grande extra shot mocha latte chino" at $2, through a
"pair of LP Matador bongo drums" at $100, up to "an eight year-old
dromedary camel" at $1000. Visitors can either choose their donation level
and contribute via PayPal, or click through a link to go on to the download.
While Canonical undoubtedly does a great deal of work for the benefit of
millions of Linux users, this is a rather unconventional approach. It is a
little hard to imagine that it will generate a significant revenue stream,
at least for an organization the size of Canonical. But the real value to
Canonical
(and by extension,
Ubuntu) may be in the feedback it gets from users.
The categories for features are fairly broad, but a consensus among users
on one (or a few) of them is certainly useful information. The fact that
those users
are willing to pay something to make that vote makes the data all
the more
interesting. There have been persistent complaints that some of the other
Ubuntu flavors, Lubuntu, Xubuntu, Kubuntu, and so on, have lacked for
financial backing in comparison to the number of users they bring to the
table. This
effort would give those flavors an opportunity to send a message, for
example.
It would be great if the community were to get some visibility into the
contributions. Canonical may be understandably loath to give out direct
financial information, but there are other ways to do the reporting that
would still benefit both the Ubuntu community as well as the larger FOSS
ecosystem. Information on the "votes", perhaps as percentages of the
number and dollar amount of the contributions, would be useful. That would
help Ubuntu see places where more effort is desired as well as identifying
potential trouble spots for other distributions and projects. According to
George, the company is working on a schedule and format for reporting on
the contributions.
Canonical has pursued other non-traditional revenue sources in the past, so
this could just be another. With enough different revenue streams, even if
some are fairly small and unpredictable, the company could reach a
profitable state. That can only be a good thing for the long-term
prosperity of not just Canonical, but the Ubuntu distribution as well.
Ubuntu has millions of users worldwide and the Linux ecosystem is
richer for its presence, so anything that helps its continued existence
is definitely a net positive.
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