> There's no shortage of companies wanting to "contribute" articles they themselves have written; we do not have any interest in running those.
Good. And that is an ideal which ensures the sort of quality you consistently achieve, to a unique level.
I agree that the tone of the article isn't great. I think the articles you run that are based largely on interviews, but aren't just "question" "pr speak answer" are much more interesting. Granted I am not a database person, but I found this far less interesting an article than the average here. And it was annoying to read, thanks to the tone (others who read a lot from less reputable places probably don't worry about that so much; for me, it isn't something I expect from lwn.)