> Think about it: most Linux users use it not because it's free but because it's cheap (I'm talking about server and emdebbed here, obviously, not about desktop: on desktop, indeed, most users prefer Linux because it's free
I'd argue that most Linux desktops users are those looking to tinker and play around. Look at the install base of proprietary drivers, the excitement over Steam, and the constant demand for more ISVs to support Linux. I don't see Freedom being the most valued attribute of Linux on the desktop.
Personally, the vast majority of folks I get asking me about Linux outside of the server are programmery types looking for cool toys to tinker with. Freedom is not a concept that they have yet grasped, most of them care just as little as anyone else, and cheapness is hardly an issue for them. Obviously my anecdotal evidence here is biased, since I'm surrounded by programmery types in an industry that is very proprietary in nature, so take that as you will.