I think the idea of making the FreedomBox a router is a really, REALLY great idea.
I personally drop my jaw at people I know that spend $150 on a router, it just seems insane, (I buy a $20 8-port gigabit switch, and pick up a wireless access point from goodwill) but they do it, and the FreedomBox can say, we do all that, and all this privacy stuff too. Store you picture!, etc, etc---getting ricer types excited about it would be nice. Its Debian, so we want all these home media center features anyways, it doesn't detract that it would basically be a differn't project--cause its just Debian, and it would get people using, and enabling their Freedom!
Very good idea making a router distro as the central one for the freedombox. There are too many problems with most routers people use too. (as is mentioned in the article). Its also a way to get people introduced to Linux in general.