Explain why LWN.net exists. Give us something to believe in -- a motto, a slogan, a campaign that we can align ourselves with.
You've got passion for Linux, free software, and for explaining it clearly, and we can feel it in as we read your content. Why do you do it? Why do you love it?
Add the "why" somewhere on the main landing page of the site. Include it in the "LWN.net FAQ", which might also be called the "About" page (it looks like the section "Who writes this stuff?" should be updated).